If your company website doesn’t have a blog yet, try and create one as soon as possible. Why? Not only can a blog help you create a voice and personality for your brand but it will also help you rank higher in Google which will drive more traffic to your site and help increase revenue by up to as much as 30%.
I’ve worked for a range of retail websites; some high-end luxury and some discount and aside from the types of vocabulary that you may choose for different brands and products, one clear objective remains: you need to tell a story.
If you have a small business or start-up and are new to the world of online content, I can help. The idea of this blog post is to help you start to create a distinct tone and style without a professional copywriter. Even if you aren’t going to have reams of content, every single word counts and can help you on your journey to success and fortune. So, let’s get started.